San Francisco, California U.S.A.
Charisma, charm, character—the traits that make someone,
or something, unforgettable. We specialize in turning an
intangible essence into a visible form.
Introducing your smart driving assistant, working easily and seamlessly with almost any car. Automatic can explain what that pesky check engine light means, call 911 for you if there is an accident, and even knows where your car is in that endless parking lot. Perhaps most importantly, it encourages good driving habits with live feedback that can save you hundreds on gas a year. With such a revolutionary product and service, the team at Automatic realized the importance of an identity that not only spoke to innovation, but also remained linked to the affection we all have for our vehicles.
Smith is the world’s leading producer of zero emissions & zero noise commercial vehicles, they are truly green urban delivery trucks. We collaborated with Smith in a comprehensive redesign from the bottom up (literally).
Lebkuchen are traditional German cookies which have been sold in elaborate decorative tins for hundreds of years. Our client asked us to design the brand identity and packaging from the ground up, using vintage tins as inspiration.