This modern chain of gourmet markets brings epicurean excellence to the suburbs.
With the juxtaposition of the classic letterforms and modern application and color scheme the store embodies an approachable yet progressive feel. A fresh spring green echos throughout the brand applications ranging from signage, packaging, and stationary to environmental graphics.
Working with Bentel & Bentel, an architecture firm responsible for Manhattan restaurants like Craft and Union Square Cafe, over 1000 linear feet of interior graphics were created to wrap the ceiling of the space.
Even without the typography, the B mark has become an iconic signifier for the market.
The graphic panels feature department specific illustrative engravings and quotes from notable and infamous characters throughout history about food.