The cats out of the (messenger) bag – we’re excited to share our rebrand for a San Francisco icon.

A New Logo for Timbuk2


May 14, 2014


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We are so proud to have worked with such a San Francisco icon on a new logotype. Timbuk2 is a playful company, and we wanted to retain this unstoppable energy and history with every aspect of the redesign. The letterforms are unique—inspired both by the mechanical process of engraving numbers on a bike, and the wide, confident typography emblazoned on San Francisco’s street signs. We also created a substantial Graphic Standards Manual, along with patterns, colors and accompanying typefaces for their internal team to implement across packaging, product and web.