BUTTERFIELD MARKET

Designing the brand identity of a 100-year old market presents a distinct challenge—to strike a meaningful balance between a rich history, and the modern market’s fresh and delicious offerings. 

While the overall aesthetic draws from engravings and typography of early 1900s, the color palette and large scale use of these traditional elements is distinctly modern. A symbol was developed to reference a cachet à cire, (a monogram stamp or wax seal), a symbol of pride and quality.

PLAYFUL POPUPS

The original Market has grown over time to a number of cafés, as well as pop-up event spaces for the Armory Show, Architectural Digest Show, as well as many others through the year. This allows us to experiment with graphic treatments that will last only a week or even a few days.

12 FOOT HIGH BLOODY MARY BAR GRAPHIC FOR THE ARCHITECTURAL DIGEST SHOW

Engravings have been used by Butterfield Market since the beginning, we developed an illustration style that allows us to tell stories with them.

This mural at the Market’s New York Junior League Café brightens up an otherwise conservative space, creating a conversation piece for humans (and birds alike).

Project Information

SERVICES

Corporate Identity, Packaging, Collateral, Menus, Templates, Standards, Uniforms, Retail & Environmental Design

CREDITS

Firm: Original work designed while Christine was an art director at Mucca Design, with Matteo Bologna as Creative Director. All recent and current work is carried out at Strohl.
On-Site Photography: Aria Isadora

CLIENT

Butterfield Market, New York, NY

PUBLICATIONS & AWARDS

STEP Magazine Feature: The Branding of Butterfields
Feature on Design Sponge
Graphic Design Referenced
Print Mag’s Business Graphics Annual
Print Regional Design Annual
Boxed and Labelled
Really Good Packaging Explained
Typography Essentials
HOW Magazine International Design Annual – Outstanding Achievement Award

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