An Upper East Side staple, Butterfield Market is a family owned catering & specialty foods market that opened its doors in 1915. In designing their brand identity, it made sense to draw from this rich history, but to reinterpret it in a way that it would reflect their fresh and delicious offerings.
The overall aesthetic draws from engravings and typography of early 1900’s, whereas the color palette and large scale use of these traditional elements is distinctly modern. A symbol was developed to reference a cachet à cire, a monogram stamp or wax seal, a clear symbol of pride and quality from the proprietor. Butterfield Market has been so successful that they opened Butterfield Kitchen on 92nd street in 2008, have several coffee carts around the city, as well as running Butterfield Café at the New York School of Interior Design.
The 10+ windows were hand painted with the market’s varied offerings.
As a wink to the locals, abbreviations such as Lex and NYC reveal the store’s location.
The grocery bags are so coveted that people purchase items just to obtain one for themselves.
Sensitive to a tight production budget, a diecut sticker was developed to be applied across all specialty items.
To emphasize the freshness of the products, fish and veggies visually jump out of the delivery boxes.