Tucked inside a beautifully refurbished 1937 Art Deco building in Santa Monica, Cassia celebrates the flavors of Southeast Asia, utilizing the best ingredients from local farmers (not to mention the amazing cocktails).
The inspiration for the design is very much rooted in the rich graphic language of a traditional French Brasserie. The hand-lettered logo emulates the confidence of signature written thousands of times by a proud shop owner on a menu board, the door lettering reminiscent of many found speckling the cobblestone streets of Le Marais.
Within the asymmetrical tabular grid and quirky typography there is a more eclectic Eastern influence (hinting at the mixture of flavors prevalent in this vibrant cuisine). Balanced by lush imagery from the early part of the last century, the takeaway is both old and new.
Broadcasting from Sunny Bernal Heights
San Francisco, California, 94110
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