JUST COOK FOODS

These spice blends enable us regular folk to cook like professional chefs in our own homes. We created a brand identity and packaging system that reflects their product—honest, essential, (and a little bit sexy).

 

CUTTING THE CLUTTER ON A CROWDED SHELF

With a simple and straightforward design, these tins stand out in an overcrowded segment. A matte black finish, highlighted with spot gloss accents, act as a field for bright color coding to denote various flavor blends.

“When we first approach new vendors about yet another spice blend, their immediate response is no. Once they see our packaging they jump at the opportunity.”

— SCOTT LUCAS AND CATHY STORFER, FOUNDERS

Project Information

SERVICES

Corporate Identity, Packaging Design, Materials & Collateral, Web Visual Design

CLIENT

Scott Lucas & Cathy Storfer, San Francisco, CA

PUBLICATIONS & AWARDS

Communication Arts 2012 Design Annual
Feature on the Dieline
Choi’s Package Vol. 5

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