“Hey there cheapskate, señor tightpants, scrooge!” A little poetic dirt slung in the customer’s face is the name of the game at this college town coffee shop.
Working in partnership with illustrator and toy designer Trevor Van Meter and children's book author Darren Farrell the bold and irreverent typographic statements compliment the playful (and somewhat disturbing) illustrations. The result was an exciting experiment in overall branding, messaging, advertising and environmental design.
Designed to work with basically no budget—bags and coffee sleeves are stamped in one color and sealed with stickers, the interior shop and gallery space are painted bright orange, white and black to draw in passersby.
