American Made. American Giant.

Remember the classic 50s sweatshirt that our Dads owned—the ones they still wear to this day? Well, they’re back – and just like they once were, made in America. Today we’re proud to announce the launch of the American Giant brand, for which we created the identity and brand system. This innovative company focuses on quality and fit, cutting out distributors (only sold online) in order to bring you classically tailored garments made right here in the USA.

The delta icon both combines the A and G letterforms, and forms a pinnacle, speaking to the enduring American work ethic and spirit. The typography and color palettes harken back to the post-WWII era of American prosperity and manufacturing.

Visit the American Giant site to check out these fantastic clothes, and read more about the brand and its philosophy.

Type Directors Club 58th

The votes are in, and winners selected for the Type Directors Club 58th annual competition. We’ve returned from a whirlwind trip to New York City where Eric judged this years show with a fantastic panel — Frank Chimero, Ray Fenwick, Louise Fili, Jason Santa Maria, Kevin Smith and Jason Schulte. Many thanks to the team at the TDC for all their hospitality and coordination. Look for an amazing book and traveling exhibition later this year.

And while you’re at it, why don’t you head over to the TDC website and become a member? Not only will you receive one of the last hardbound design annuals still in publication (the current TDC 57 designed by our own Christine and Matteo Bologna), but you’ll be supporting an important organization committed to excellence in typography and design.

http://tdc.org/membership/

LaCondesa wins the BEST Menu of 2011!

Christine has been honored by the fantastic Art of the Menu site for the her menus for La Condesa Austin. Check out the article at UnderConsideration here!

Click here to see the full project.

¡Jalapeños es abierto!

We just completed the branding and signage for ¡Jalapeños! Mexican Grill & Kitchen in the Stonestown Galleria Mall in San Francisco. Focusing on fresh ingredients and recipes straight from the owners’ mom in Veracruz. We recommend the enchiladas with extra salsa de chile seco. Check back soon for more images.

Smith Electric Vehicles worldwide rebrand

Smith is the world’s leading producer of zero emissions & zero noise commercial vehicles, and we are super excited to have been brought in to design their new identity. (and who hasn’t always wanted to design custom mudflaps?). Production is wrapping on the latest models of trucks featuring the new “flying tiger” logo. More images soon!

Leckerlee Lebkuchen website launches thanks to Upperquad

The brand new Leckerlee Lebkuchen website in partnership with Upperquad just launched! We take credit for the branding (and most of the eating) but they did a fantastic job tying it all together online.

Strohl selected to judge Type Directors Club 58

Eric is tickled to have been selected to be one of the judges for the Type Directors Club 58 Annual this year (in the esteemed company of Jason Schulte, Louise Fili, and Brian Miller to name a few). The deadline to enter your work is December 16 (Nov 11 for early bird discounts). Enter your work here

As long as we are bragging about the TDC, we want to mention that the TDC Annual 57 designed by Christine and Mucca Design is out in December. You can pre-order it here: