Looking to boldly challenge conventional thinking about how buildings are constructed, ProjectFrog designs and manufactures truly smart structures that are intelligent, green and affordable.
Much like its modular approach to building, the identity is built off a set of modular “tadpoles” that become the foundation for the brand. A minimal typographic mark communicates both technology and simplicity and is used primarily without the icon on corporate materials.
In various collateral the spiral comes alive, transforming into the company attributes of living, breathing, adapting, thriving.
