Designing the brand identity of a 100-year old market presents a distinct challenge— to strike a meaningful balance between a rich history, and the modern market’s fresh and delicious offerings. This specialty market’s design was completed when Christine was a senior art director at Mucca Design.
Revitalizing an upper east side staple
While the overall aesthetic draws from engravings and typography of early 1900s, the color palette and large scale use of these traditional elements is distinctly modern. A symbol was developed to reference a cachet à cire, (a monogram stamp or wax seal), a symbol of pride and quality from the proprietor.
Butterfield Market has been so successful that they opened Butterfield Kitchen on 92nd street in 2008, several coffee carts around the city, and run Butterfield Café at the New York School of Interior Design.
The grocery bags (below) are so coveted that people purchase items just to obtain one for themselves.
Firm: Mucca Design, Creative Director: Matteo BolognaSERVICES
Corporate Identity, Packaging, Collateral, Menus, Templates, Retail & Environmental DesignCLIENT
Butterfield Market, New York, NYPUBLICATIONS
STEP Magazine Feature: The Branding of Butterfields / Feature on Design Sponge / Graphic Design Referenced / Print Mag’s Business Graphics Annual / Print Regional Design Annual / Boxed and Labelled / Really Good Packaging Explained / Typography Essentials