Just Cook Spice Blends

These spice blends enable us regular folk to cook like professional chefs in our own homes. We created a brand identity and packaging system that reflects their product—honest, essential, (and a little bit sexy).

Cutting the clutter on a crowded shelf.

These proprietary mixes, developed by one of the founders (an executive chef and world class caterer) allow home cooks to create a delicious (how-did-I-do-this?!) dish every time. With a simple and straightforward design, these tins stand out in an overcrowded segment. A matte black finish, highlighted with spot gloss accents, act as a field for bright color coding to denote various flavor blends.


Corporate Identity, Packaging Design, Materials & Collateral, Web Visual Design


Scott Lucas & Cathy Storfer, San Francisco, CA


Communication Arts 2012 Design Annual / Feature on the Dieline / Choi’s Package Vol. 5

The circular lock-up on the lid is a modern take on a branding iron, featuring the same color coding on the front so that no matter how the tin is displayed, it‘s easy to select your favorite blend. Matching color seals let the customer “break into” the tin after the first use, reinforcing the idea of freshness.

“When we first approach new vendors about yet another spice blend, their immediate response is no. Once they see our packaging they jump at the opportunity.”

— Scott and Cathy Storfer, Founders

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