About Strohl a San Francisco-based branding & design studio. - Strohl Inc | A San Francisco Brand & Graphic Design Studio

WE’RE NOT YOUR TYPICAL STUDIO

With two decades of experience, we’ve seen the best (and worst) of what the agency world can offer.

We’ve created a new model of working—combining the care and craft of boutique design studios with the big ideas and conceptual thinking of large scale innovation firms.

This creates a more personal relationship with our clients, resulting in a higher quality of work.

LET US EXPLAIN...

Process & Services

It’s all about balance. As strategists, we implement a human-centered approach and structure. As designers, we rely on our ability to turn the intangible into visual form. These elements combine within three distinct areas of consideration:

STRATEGY & CONCEPT

The groundwork for any design challenge starts here — defining a single definitive positioning, purpose and personality. By gathering insights and understanding behaviors, design principles are established to guide the design of product, services, as well as brand identity.

BRAND IDENTITY

Strategy and concept are still abstract concepts until given a visual expression. Your brand identity is the toolbox of elements used to bring your design principles to life. Since we establish the groundwork prior to initiating design, your logo and accompanying elements all follow logically from a considered place.

BRAND EXPRESSION

Once the brand identity is clearly defined, we expand our process across all touch-points. We know that a distinct identity is only successful when it’s also applied thoughtfully. From apps, to packaging and environments, this approach ensures consistency on all platforms.

Studio Leadership

Our studio is unique, the principals are actively involved in all projects. With this approach the work benefits from years of experience and expertise—resulting in smarter, more successful results.

ERIC JANSSEN STROHL

Eric Janssen Strohl is a San Francisco based designer who specializes in trademark, logo and typographic design. With prior experience working with Eric Baker Design in New York City, he has created prominent marks for individuals, companies and organizations in every industry. In recent years, while at international design firm IDEO, he traveled the world working on large scale innovation and service design projects for some of the most recognized names in business. In 2007, he was named one of Print Magazine’s top 20 designers under 30.

CHRISTINE CELIC STROHL

Christine Celic Strohl specializes in creating immersive brand identities for specialty retail and hospitality clients from New York to Dubai. Formerly Senior Art Director at NYC firm Mucca Design, she spent nearly a decade working with a myriad of interesting clients. With a BA in Psychology, she combines an empathy for the consumer experience with her natural talent creating unique and memorable visuals. More recently, she has been teaching classes on branding and restaurant design at the Letterform Archive.

Awards and Publications

Our work has been featured all over: from Wired, to the Type Directors Club to nominations for 3 James Beard awards.

TEACHING, JUDGING & SPECIAL FEATURES

Communication Arts Feature on Strohl (coming soon)
Cooper West/Letterform Archive Teaching engagement
Communication Arts Design Annual Judge, ’17
Communication Arts Queries ’14
The Type Directors Club annual 33 Judge
The Dieline Special Feature on Strohl

Print Magazine ’07, New Visual Artists (20 under 30)
Step Inside Design: the Branding of Butterfield
designworklife Special Feature
Design Sponge article on Butterfield Market
The Art Directors Club, Houston Judge ’09

AWARDS & PUBLICATIONS

Art Directors Club Annual 83
Print Magazine’s Regional Design Annual
James Beard Nomin. for Outstanding Restaurant Graphics ’04
AIGA 365 Year in Design 25
Type Directors Club Annual 26
Graphis Letterhead 6
STEP Inside Design 100
HOW Magazine’s International Annual ’06
Communication Arts Design Annual 46
“Spoken with Eyes” Exhibition at UC Davis
Print Magazine’s Regional Design Annual ’07
New Vintage Type
Print Magazine’s Regional Design Annual ’08
James Beard Nomin. for Outstanding Restaurant Graphics ’08
HOW Magazine’s International Annual ’08
Graphis Letterhead 9
Step Inside Design 100
Well Seasoned: Best of Restaurant Graphics
James Beard Nomin. for Outstanding Restaurant Graphics ’09
Boxed and Labelled
The Type Directors Club Annual 31
AIGA 365 Year in Design 31
HOW Magazine’s Self Promotion Annual ’10
Communication Arts Design Annual 51
Creative Quarterly 19

Print Magazine Regional Design Annual ’10
Coupe International Design Competition ’10
Webby Awards Official Honoree ’10
New Ornamental Type
The Dieline: Box, Bottle, Bag
Los Logos Compass
Graphic Design, Referenced
Brand New Awards
The Type Directors Club Annual 32
Symbol by Angus Hyland
Boxed and Labelled Two!
Commarts Design Annual ’12
The Type Director’s Club Annual 33
Print Magazine Regional Design Annual
The Type Directors Club Annual 34
Counterpoint Animal Logos
Los Logos 6
Commarts Typography Annual ’14
Los Logos 7
Counterpoint Monograms and Logos
Feature on Identity Designed
Sunset Magazine idea house ’16
Commarts Exhibit Article
Arkitip Art grant winner ’16
Commarts Typography Annual ‘18

Clients

We’re thrilled to have partnered with an extraordinary group of clients thus far. These are a few of folks who we’ve collaborated with over the years.

826 Valencia
American Giant
Automatic
Bretton Fund
Bridge Bank
Brooks Running
Bullish
Butterfield Market
Campbells
Chemistry Club
Codenvy

Daimler
Del Monte
Facebook
Gitterman Gallery
Hanes
#climate
Google
IDEO
Levis
Livongo
Mattel

Matrix Partners
MileIQ
Union Square Hospitality
Odopod
Omada Healthcare
One Kings Lane
Penguin
Pepsi
Project Frog
Proteus Digital Health
Restoration Hardware

Rippling
Rustic Canyon
The Bold Italic
The Culinary Edge
Timbuk2
Upperquad
Williams-Sonoma
Wired Magazine
WSO2

Want to work with us? Drop us a line:

The difference between working with just anyone and finding the perfect partner comes down to two vital things: experience & proficiency. Trust us—we’ve done this before.

We’d love to hear from you!