With the apparel industry facing overwhelming competition from abroad, founder Bayard Winthrop is on a mission to bring quality manufacturing back to the states. Partnering with his team from its inception, we worked to create a visual identity and logo that could represent this audacious idea.
The identity was carefully designed to include several variations of the icon and typographic mark. We explored opportunities for apparel branding with the product design team in order to ensure a flexible system.
“The logo is truly loved. Instead of appearing ‘stuck-on’, it feels true to the brand spirit, as if it’s from a by-gone era. I could see it on an old oil & gas truck in the 1950s.”
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