Butterfield Market Design

BUTTERFIELD MARKET MADISON AVENUE

In 2021, Butterfield Market expanded to a new brick and mortar location a few blocks from The Met Museum in Upper Manhattan. This larger space provided the design team to think about the space from scratch. The result was an expansion to the brand system that extended to new signage, menus, packaging and more.

Butterfield Market Design Exterior
Butterfield Market Design Window Graphics
Butterfield Market Design

WELCOMING CUSTOMERS INSIDE

The new store design presented opportunities for directional signage and environmental graphics helping delineate various departments of the store. From design of custom menu systems to selecting ceramic tile, every design decision was made with the customer experience in mind.

 
 
Butterfield Market Espresso Bar Design
Butterfield Market Design
Butterfield Market Design Environmental Graphics
Butterfield Market Design Typography
Butterfield Market Design Team

The current packaging system was revised to accommodate the expanded product offering including new custom labels, several kinds of bags, uniforms and decorative tissue paper.

Butterfield Market Design Napkin
Butterfield Market Design Uniforms
Butterfield Market Design
Butterfield Market Design
Butterfield Market Design
Butterfield Market Design Juice Packaging
Butterfield Market Design Bag Design
Butterfield Market Design Coffee Packaging
Butterfield Market Design

Let’s not forget the required Instagram Moment! Areas like the new Frozen Yogurt window allow customers to tag themselves and let friends and followers see that they have been to Butterfield Market.

Butterfield Market Design Exterior Signage
Butterfield Market Design Ice Cream Sign
Butterfield Market Design Ice Cream
Butterfield Market Design Ice Cream

CUSTOM ILLUSTRATIONS

The warm, neighborhood spirit of Butterfield comes to life in a constantly evolving system of artwork and illustrations including tote bags, notebooks, tea towels and even onesies.

 
Butterfield Market Design Bag
Butterfield Market Design Shopping Bag
Butterfield Market Design baby onesie

Project Information

SERVICES

Corporate Identity, Packaging, Collateral, Menus, Templates, Standards, Uniforms, Retail & Environmental Design

CREDITS

Website: Alex Smoller

On-Site Photography: Aria Isadora

CLIENT

Butterfield Market, New York, NY

PUBLICATIONS & AWARDS

STEP Magazine Feature: The Branding of Butterfields
Feature on Design Sponge
Graphic Design Referenced
Print Mag’s Business Graphics Annual
Print Regional Design Annual
Boxed and Labelled
Really Good Packaging Explained
Typography Essentials
HOW Magazine International Design Annual – Outstanding Achievement Award