Butterfield Market Madison Avenue

In 2021, Butterfield Market expanded to a new brick and mortar location a few blocks from The Met Museum in Upper Manhattan. This larger space provided the design team to think about the space from scratch. The result was an expansion to the brand system that extended to new signage, menus, packaging and more.

WELCOMING CUSTOMERS INSIDE

The new store design presented opportunities for directional signage and environmental graphics helping delineate various departments of the store. From design of custom menu systems to selecting ceramic tile, every design decision was made with the customer experience in mind.

The current packaging system was revised to accommodate the expanded product offering including new custom labels, several kinds of bags, uniforms and decorative tissue paper.

Let’s not forget the required Instagram Moment! Areas like the new Frozen Yogurt window allow customers to tag themselves and let friends and followers see that they have been to Butterfield Market.

CUSTOM ILLUSTRATIONS

The warm, neighborhood spirit of Butterfield comes to life in a constantly evolving system of artwork and illustrations including tote bags, notebooks, tea towels and even onesies.

Project Information

SERVICES

Corporate Identity, Packaging, Collateral, Menus, Templates, Standards, Uniforms, Retail & Environmental Design

CREDITS

Website: Alex Smoller

On-Site Photography: Aria Isadora

CLIENT

Butterfield Market, New York, NY

PUBLICATIONS & AWARDS

STEP Magazine Feature: The Branding of Butterfields
Feature on Design Sponge
Graphic Design Referenced
Print Mag’s Business Graphics Annual
Print Regional Design Annual
Boxed and Labelled
Really Good Packaging Explained
Typography Essentials
HOW Magazine International Design Annual – Outstanding Achievement Award

ONE KINGS LANE

Boutique brand development for a luxury online retailer.

STARBIRD

Creating the future of fast food.

PRESIDIO SOCIAL CLUB

Serving up seasonal dishes and classic cocktails at a former officers’ club.

WANT TO WORK WITH US?

The difference between working with just anyone and finding the perfect partner comes down to two vital things: experience & proficiency. Trust us—we’ve done this before.

We’d love to hear from you!