Esters Wine - Strohl Inc | A San Francisco Brand & Graphic Design Studio

ESTERS WINE SHOP & BAR

Tucked inside a beautifully refurbished 1937 Art Deco building, Esters features floor to ceiling racks of wine focused on smaller producers, delicacies to grab on the go, beautiful small plates, and well balanced cocktails.

The icon, a bird clutching grapes in her mouth, is both delicate and whimsical, reflecting the enjoyment of taking a moment with friends. The typography mixes historic and modern elements, echoing the focus on lively conversation in a historic space.

Our approach to the design drew inspiration from a card catalog entry—simple, direct and encyclopedic in its knowledge. Kathryn gets to know every wine producer and their unique history firsthand, and the tags hanging from the wines are a reflection of that story. We created a flexible system of patterns for Esters to implement for items such as wrapping paper and collateral. The design is intentionally minimal, allowing the beautiful architectural details and lovely wines to take center stage.

Esters is the newest member of the Rustic Canyon Family of Restaurants—a partnership between Josh Loeb & Zoe Nathan and the restaurant’s long time wine director, Kathryn Coker, and her husband, Tug.

Because learning about wine is as important as drinking it, Esters has weekly events. We designed the website to be fully updatable, so that they can keep the shop and events pages up to date.