Smith Electric Vehicles is the world’s leading producer of zero emissions & zero noise commercial vehicles—they are truly green, urban delivery trucks.
A REBRAND TO UNIFY THE COMPANY ON A GLOBAL SCALE
With growing corporate fleets that include Frito-Lay, Coca-Cola and Staples, Smith wanted to rebrand in order to move with clarity into their next phase as a company.
The resulting brandmark, a winged tiger, communicates the core values of the company: innovation, impact and unity.
A flexible system of logo lockups, typography, colors and icons were assembled in an extensive standards manual and collateral system, to lead the way for their internal design team to implement with ease.
“The final identity, a winged tiger, communicates the core values of the company: innovation, impact, and unity.”